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Manage integrations and configurations

Integrations

Facebook Lead Ads
Not Configured

Automatically capture leads from Facebook Lead Ads campaigns

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Proposal App Integration
Not Configured

Two-way integration with ICP Pricing Proposal App for seamless lead handoff

Webhook Endpoints (Inbound)

The Proposal App will send POST requests to these endpoints when events occur:

Proposal Sent
https://icp-lead-engine.abacusai.app/api/webhooks/proposal-sent
Proposal Signed
https://icp-lead-engine.abacusai.app/api/webhooks/proposal-signed
Proposal Lost
https://icp-lead-engine.abacusai.app/api/webhooks/proposal-lost

API Keys

Two API keys are required for bi-directional communication:

No API keys generated yet. Click "Generate API Key" to create one.

Integration Summary

Lead Engine → Proposal App:

  • Sends: email (required), name (required), lead_id (recommended), phone (optional)
  • Authenticates using: Proposal App Outbound API key

Proposal App → Lead Engine:

  • Sends webhooks to: /api/webhooks/proposal-sent, /api/webhooks/proposal-signed, /api/webhooks/proposal-lost
  • Authenticates using: Proposal App Inbound API key
  • Updates lead stage and adds notes automatically

Environment:

  • Production URL: https://icp-lead-engine.abacusai.app
  • Single production environment (no staging)

SMS & Email Automation
Active

Automated lead nurturing with instant SMS alerts and email follow-up sequences

SMS Instant Alerts

Twilio SMS Integration

Configured and active. You'll receive instant SMS alerts at 480-388-4173 when new leads arrive.

Lead Welcome SMS

New leads automatically receive a welcome SMS with your contact info and Cal.com booking link.

Email Follow-Up Sequences

SendGrid Integration

Configured with [email protected] as sender. From name: Jerrod from Innovative Custom Pools

Automated Email Sequence

NEW leads automatically receive a 4-email nurture sequence:

  • Day 1: Welcome email with Cal.com link (sent immediately)
  • Day 3: Case studies and recent projects
  • Day 5: Urgency message about limited spring slots
  • Day 7: Final check-in with FAQ

Cal.com Self-Scheduling

Booking Link Embedded

Your Cal.com link is embedded in:

  • All automated emails (Day 1, 3, 5, 7)
  • Welcome SMS to new leads
  • Lead table actions (calendar icon button)
https://cal.com/icpoolsaz/30min

How It Works

When a new lead arrives:

  1. Lead is saved to database with stage = NEW
  2. SMS alert sent to Jerrod (480-388-4173) instantly
  3. Welcome email sent to lead immediately (Day 1)
  4. Welcome SMS sent to lead (if phone provided)
  5. All emails include Cal.com booking link
  6. All emails include unsubscribe footer (CAN-SPAM compliant)

Follow-Up Emails:

Automated drip sequences are disabled. Use the manual email dialog or build campaigns together in Campaign Manager (coming soon).

Additional Integrations
Coming Soon

More integrations like Google Ads tracking, call tracking, and advanced analytics